Biography
Born in Johor, Malaysia , Aegena Tay studied journalism and multichannel TV and telecommunications management.
Prior to joining Bomanbridge Media, Aegena has over 12 years of experience in broadcasting. During her tenure with Discovery Networks Asia, she was in charge of the planning and scheduling, and a core member overseeing the co-production initiatives in mainland China. In addition, she also handled the content planning for the launch of Discovery Home and Health, Discovery Science and Discovery Turbo in Asia. Originally from Malaysia, Aegena spent a number of years working with the broadcasting conglomerate ASTRO, serving as marketing and promotional manager and later as Channel manager with the Chinese programming department.
Currently, Aegena oversees and manages the team’s direction of acquisitions for the Asia Pacific region, and the strategic growth of sales and development for key markets such as China..