Presentation: LE WEEKEND
The extraordinary big data provided by “Generation What?” global campaign demands an extraordinary television experience. Something we’ve never seen before; “The Weekend” !
For one whole weekend in June 2020, the professional TV presenters and executives worlwide will leave the buildings and give real power to a small group of Millennials, chosen to represent their generation.
A live and interactive intiative developed by Yami 2 and Upian, with ARTE and NHK already on board.