30 JANUARY - 02 FEBRUARY 2018 / BANGKOK - THAILAND

Presentation: LE WEEKEND

Reinventing television with the Millennial generation
30 Jan 2018
17:30 - 18:00
Plenary Room

Presentation: LE WEEKEND

The extraordinary big data provided by “Generation What?” global campaign demands an extraordinary television experience. Something we’ve never seen before; “The Weekend” !
For one whole weekend in June 2020, the professional TV presenters and executives worlwide will leave the buildings and give real power to a small group of Millennials, chosen to represent their generation.

A live and interactive intiative developed by Yami 2 and Upian, with ARTE and NHK already on board.